Design Guided
by
Curiosity
Research
Clarity
Passion
Curiosity
featured projects
A selection of projects where clarity, usability, and thoughtful design come together.
Discover a selection of projects designed to inspire, engage, and deliver results across multiple industries
Klods - LEGO Design SystemBuilding a Design System Brick by Brick
Klods is a design system created to give LEGO designers a shared language
NYC DCWP - Usability ReportOptimizing Complaint Pathways
Aligning the process across forms, we help users get where they need to go
Clear Way - EMS Alert SystemIntegrated Emergency Vehicle Alert System
A notification system to be integrated within navigation applications to help drivers become aware of approaching emergency vehicles
Playground
Experiments, side projects, and things I build for fun.
Thinkng process
Four ways of seeing I picked up before UX that still run everything I make
Framing
My background in photography shaped how I think about editing before I ever touch a screen. I spent more time in the darkroom than behind the camera, reworking a print until only the necessary part survives. That's the same instinct I bring to a screen: knowing what it doesn't need before deciding what it does
Framing
My background in photography shaped how I think about editing before I ever touch a screen. I spent more time in the darkroom than behind the camera, reworking a print until only the necessary part survives. That's the same instinct I bring to a screen: knowing what it doesn't need before deciding what it does
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Framing
My background in photography shaped how I think about editing before I ever touch a screen. I spent more time in the darkroom than behind the camera, reworking a print until only the necessary part survives. That's the same instinct I bring to a screen: knowing what it doesn't need before deciding what it does
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Why & Who
Before UX, I spent five years on the business side of creative work, split between a commercial photography company and art galleries. A client's brief and an artist's intention were rarely the same conversation. I still ask why something's being made and who it's for before I think of how
Why & Who
Before UX, I spent five years on the business side of creative work, split between a commercial photography company and art galleries. A client's brief and an artist's intention were rarely the same conversation. I still ask why something's being made and who it's for before I think of how
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Why & Who
Before UX, I spent five years on the business side of creative work, split between a commercial photography company and art galleries. A client's brief and an artist's intention were rarely the same conversation. I still ask why something's being made and who it's for before I think of how
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Systems & Orientation
Cycling is my daily, hands on relationship with how systems guide, or fail to guide, the people moving through them. Traffic lights, lane markings, signage, it's all wayfinding under pressure. That's the question I bring to an interface: does the person moving through it know where they are
Systems & Orientation
Cycling is my daily, hands on relationship with how systems guide, or fail to guide, the people moving through them. Traffic lights, lane markings, signage, it's all wayfinding under pressure. That's the question I bring to an interface: does the person moving through it know where they are
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Systems & Orientation
Cycling is my daily, hands on relationship with how systems guide, or fail to guide, the people moving through them. Traffic lights, lane markings, signage, it's all wayfinding under pressure. That's the question I bring to an interface: does the person moving through it know where they are
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Precision Under Pace
Detail oriented work comes naturally, partly because I practice it outside of design too, in things like specialty coffee and motorsport. Both reward the same instinct: doing the small, unglamorous work, because nobody notices until it's wrong. I hold interface details to that same standard, and use AI to buy back time for that work
Precision Under Pace
Detail oriented work comes naturally, partly because I practice it outside of design too, in things like specialty coffee and motorsport. Both reward the same instinct: doing the small, unglamorous work, because nobody notices until it's wrong. I hold interface details to that same standard, and use AI to buy back time for that work
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Precision Under Pace
Detail oriented work comes naturally, partly because I practice it outside of design too, in things like specialty coffee and motorsport. Both reward the same instinct: doing the small, unglamorous work, because nobody notices until it's wrong. I hold interface details to that same standard, and use AI to buy back time for that work
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Federico Sarno
UX Designer
Contact me
Let’s build something thoughtful together
Let’s build something thoughtful together
© Federico Sarno 2026 | All Rights Reserved
Let’s build something thoughtful together
Federico Sarno
UX/UI Designer
federicosarno98@gmail.com
