Amazon Music - Tune In
Amazon Music - Tune In
Building a Design System Brick by Brick
Industry
Music Services
Scope of work
Design System Creation
Duration
1 Month
Discovered with:
Discovered with:
Tune-In!
Tune-In!
Team:
Team:
Jasmin Guerrera
Shasteny Maclang
Kirsten Segeren
Jasmin Guerrera
Shasteny Maclang
Kirsten Segeren
Mentors:
Mentors:
Ned Ruter
Drew Denaro
Ned Ruter
Drew Denaro
How to Tune-In
How to Tune-In
The team found a major gap in Amazon Music's user acquisition strategy:
No leverage of one of Amazon's biggest assets
The team found a major gap in Amazon Music's user acquisition strategy:
No leverage of one of Amazon's biggest assets
Amazon Music's biggest event happened on Twitch, a platform Amazon owns but doesn't yet leverage. On September 20, 2025, Bad Bunny's "Una Más" concert drew 340,000 concurrent Twitch viewers. At a conservative 4% conversion, that's roughly 13,600 new Amazon Music users, from a single stream.
Amazon Music's biggest event happened on Twitch, a platform Amazon owns but doesn't yet leverage. On September 20, 2025, Bad Bunny's "Una Más" concert drew 340,000 concurrent Twitch viewers. At a conservative 4% conversion, that's roughly 13,600 new Amazon Music users, from a single stream.
The team found a major gap in Amazon Music's user acquisition strategy:
No leverage of one of Amazon's biggest assets
The team found a major gap in Amazon Music's user acquisition strategy:
No leverage of one of Amazon's biggest assets
1
Audio fingerprinting automatically detects a song being played in a Twitch livestream
Audio fingerprinting automatically detects a song being played in a Twitch livestream
2
Add the detected song to your playlist seamlessly
Add the detected song to your playlist seamlessly
3
A un-intrusive banner notification on mobile, to support natural engagement on the user's timeline
A un-intrusive banner notification on mobile, to support natural engagement on the user's timeline
We surveyed 24 people to test how big the gap really was
We surveyed 24 people to test how big the gap really was
Most people already had access to Amazon Music. Almost none of them knew it, or used it.
Most people already had access to Amazon Music. Almost none of them knew it, or used it.
Analising the competition
Analising the competition
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Problem Statement
Problem Statement
How might we improve discovery of Amazon Music by leveraging Twitch's highly engaged user base?
How might we improve discovery of Amazon Music by leveraging Twitch's highly engaged user base?
Designing for new and existing Amazon Music users
Designing for new and existing Amazon Music users
Meet the current Amazon Music user
Meet the future Amazon Music user
Skettching to prototype
Skettching to prototype
Low Fidelity
Low Fidelity
Banner
Federico Sarno
UX Designer
Contact me
Let’s build something thoughtful together
© Federico Sarno 2026 | All Rights Reserved
Let’s build something thoughtful together
© Federico Sarno 2026 | All Rights Reserved
Let’s build something thoughtful together
Federico Sarno
UX/UI Designer
federicosarno98@gmail.com
© Federico Sarno 2026 | All Rights Reserved